Maxwell, J. C. (2010). Everyone communicates, few connect: What the most effective people do differently. Nashville, Tenn: Thomas Nelson.
The overarching premise of Everyone Communicates, Few Connect by John C. Maxwell is that if one desires to succeed when speaking and creating lasting relations they must first learn how to connect with people. Maxwell goes on to express his believe that effective communication is a major determining factor in reaching an individual’s full potential and a cornerstone of effective leadership. The author concludes that when individuals are cognitively aware of how they communicate, that anyone can make every communication an opportunity for a powerful connections whether applied in private conversations or public speeches.
In Everyone Communicates, Few Connect the reader is given Five Principles and Five Practices to develop the crucial skill of connecting, including: finding common ground, keeping your communication simple, capturing people’s interest, inspiring people, and staying authentic in all your relationships. Though many maybe common sense, Maxwell strives to expand one’s understanding of these principles and drill down to their core through practical and sometimes personal examples, folksy anecdotes, and quotations to show why connections are important. Each chapter ends with bullet point advice about how to employ each principle in three common situations: one-to-one, a group, and an audience. Everyone Communicates, Few Connect seeks to teach skills necessary to not only help leaders get the message across, but also connecting enthusiastically with what others see, hear, feel, and understand.
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